more content for www.term4sale.com

[Robert L. Barney]

I have just competed an article which will be used to add content for the www.term4sale.com. Here is a link to the article:

http://www.term4sale.com/golong.htm

This article was well under development when I issued this challenge to life companies:

http://www.americaninsurancebroker.c...read.php?t=843

As with the ROP article, I would appreciate hearing your comments on this article. Both articles will be added to the web site in the next couple of weeks and Compulife will be doing a press release in conjunction with this newest article which is titled "Go Long on Term Life Insurance".

We also believe the concept of "Term to Retire" is going to become a big marketing concept very quickly.

Apart from giving consumers term insurance for the correct period of time, this concept will give agents and companies signficantly higher term premiums to market - particularly if companies create Term to Retire products with ROP. The product will be more profitable for both companies and agents, and much more cost effective for consumers.

I had some fun in my discussions with companies. In one conference call with one company I was asked if I thought the product idea would sell. I pointed out that through the years most traditional whole life was sold precisely on that basis. The agent would say, "Here's you're insurance protection and when you retire at 65, here's your cash". One of the other folks in the conference call spoke up and said that every whole life policy they owned and sold was sold on that very basis. That seemed to make my point pretty nicely.

Is there anyone out there who sees a downside for this idea?

Is there anyone out there who thinks they wouldn't sell it?

Is there anyone out there that thinks the public will reject the idea?